Finding Your Future CPG Sales Leaders

Alyssa Eckroth • January 15, 2025

Finding Your Future CPG Sales Leaders

In today's competitive environment you need professionals who have the right contacts and a thorough knowledge of the CPG industry. Consumer Connection provides you with candidates who are career driven, willing to relocate, are seasoned road warriors, and have sales success in their DNA.


Since 1982, Consumer Connection has been building and refreshing our national database of the top CPG sales talent. We've tracked our candidate's successes and careers. We know their strengths and weaknesses, their preferences and how they've built their relationships with the trade.


Whether you're starting a new company or launching brand extensions, we know how to find the right candidates—with the right expertise—to successfully meet your needs and fit your company's culture. We will help you through the recruiting process and help you craft the right offer to attract the level of talent who can meet your company's goals.


We've placed thousands of candidates who have performed successfully for CPG manufacturers who go to market through Warehouse, Direct Store Delivery, Bottlers, Distributors and Brokers. Below is a list of sales roles for which we typically recruit.


Sales Roles Consumer Connection recruits:

  • VP of Sales
  • National Account Manager
  • National Field Sales Manager
  • Region Broker Manager
  • Director of National Accounts
  • Key Account Manager
  • Channel Director
  • International Sales Manager
  • Team Leader
  • Sales Training Manager
  • Division or Zone Manager
  • 1st and 2nd Line Managers
  • & More


Trade & Category Management:

  • VP Trade Marketing
  • VP Category Management
  • Director Trade Marketing
  • Director Category Management
  • Trade Marketing Manager
  • Category Manager
  • Customer Marketing Manager
  • Category Analyst
  • Region Marketing Manager
  • Director Shopper Insights
  • Sales Planning Manager
  • Shopper Marketing Manager
  • Consumer Insights Manager
  • & More


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