Navigating New Tariffs: How CPG Recruiters Can Help Brands Adapt

Alyssa Eckroth • February 4, 2025

Navigating New Tariffs: How CPG Recruiters Can Help Brands Adapt

As new tariffs disrupt global supply chains, consumer packaged goods (CPG) brands must adjust their strategies to maintain profitability and competitiveness. These tariffs impact everything from raw material costs to logistics, making it crucial for brands to have the right leadership in place to navigate these challenges. This is why working with us as your specialized CPG recruiters, can provide valuable support.


The Impact of New Tariffs on CPG Brands

Tariffs can create multiple hurdles for emerging and established CPG brands alike, including:

1. Rising Production Costs

Higher tariffs on imported materials and components drive up manufacturing expenses, forcing brands to either absorb the costs or pass them on to consumers.

2. Supply Chain Disruptions

Changes in trade policies may require companies to find new suppliers, renegotiate contracts, or shift production to different regions to avoid excessive tariff costs.

3. Pricing and Profitability Challenges

With increased costs, brands must carefully adjust pricing strategies to remain competitive while maintaining margins.


The Role of CPG Recruiters in Managing Tariff Challenges

Having the right talent in key roles can make all the difference in successfully adapting to tariff-related changes. CPG recruiters can help brands:

1. Find Supply Chain and Logistics Experts

A skilled supply chain leader can optimize sourcing strategies, identify cost-effective suppliers, and minimize tariff-related disruptions.

2. Secure Financial and Pricing Strategists

Finance professionals with experience in tariff impact analysis can develop strategies to manage rising costs while maintaining profitability.

3. Identify Skilled Negotiators

Hiring procurement specialists and trade experts can help brands negotiate better deals with suppliers, mitigate risk, and explore alternative trade routes.

4. Enhance Leadership for Market Adaptation

A well-rounded executive team, including experienced operations managers and strategic planners, can help a brand pivot effectively in response to tariff changes.


Why Work with Consumer Connection?

Consumer Connection specializes in identifying and placing top-tier talent within the CPG industry. By leveraging a deep understanding of market dynamics and industry needs, our recruiters help brands build teams that can:

  • Adapt to changing trade policies with innovative sourcing and distribution solutions.
  • Optimize financial planning to mitigate cost increases due to tariffs.
  • Enhance supply chain resilience by securing leaders with global logistics expertise.


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