Category Expertise Matters

Alyssa Eckroth • January 13, 2025

CPG Category Expertise Matters for New Talent

Does expertise in salty snacks translate to dairy/deli? If you can't take the chance to train new talent in the specifics of your category, Consumer Connection can help you find the right talent with the deep category expertise you require.


As the nation's leading search firm for top salesmarketingsupply chain, operations and manufacturing talent, we earn our reputation daily. Since 1982, Consumer Connection has demonstrated comprehensive understanding and knowledge of all aspects of the consumer packaged goods business.


We know all the key CPG categories and maintain a vast database to track the specific expertise of these candidates. From all categories of Food, mainstream to Specialty/Natural, HBC, Beverage and General Merchandise. If your product is sold through a retail outlet, we can find the right talent for you. For an illustrative list of the categories we recruit in, see below.


We are well networked across all of the CPG channels (manufacturers, wholesalers, distributors, brokers and retailers). This gives us the unique ability to promptly identify and secure the talent that best meets your specs.


Categories We Recruit:

  • Food
  • Natural Products
  • Health & Beauty
  • Specialty Foods
  • Cosmetics
  • Food Service
  • Beverage- Alcoholic & Non-Alcoholic
  • Dairy/Deli
  • In-Store Bakery
  • Automotive
  • Housewares
  • Lawn & Garden
  • Hardware
  • Consumer Software
  • Toys
  • Gaming
  • Private Label
  • Sporting Goods
  • Consumer Electronics
  • Marketing Services
  • Produce
  • OTC
  • & More!



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